Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more


Referly launched its public beta today, which helps online businesses create referral programs to expand their markets.

With Referly, companies can create incentives for customers to do things like like recruiting new customers, opting for upgrades, and offering recommendations. Businesses can dole out rewards to promote user acquisition and loyalty, and individuals can receive rewards for helping to drive sales. Both sides benefit from this equation.

Through this platform, brands can define their own reward structure and dictate how much they are willing to reward their champions. The Referly system is based on pre-paid deposits, meaning a company decides in advance how much it wants to pay for each action and Referly debits that amount from the account on a pay-per-action basis. Rewards can be anything from cash to gift cards to discount codes. Companies can also track how these tactics affect their sales. The API is easy to use and can be implemented in minutes. It is free while in beta.

On the referrer end, individuals share links to their favorite products and services. When people make purchases through those links, the referrer earns rewards. Referly already has a massive list of brands and stores on board spanning the entire range of the consumer spectrum. Merchants include luxury designers, auto parts retailers, bookstores, sporting good outlets, candy shops, airlines, pet supply chains, and more. The network also extends beyond e-commerce to software-as-a-service providers, which can also gain from rewarding users.

Referly is the project of Danielle Morrill, the former Head of Marketing for cloud communication company Twilio, and is backed by both YCombinator and 500 Startups. Morrill founded the company with her chief technical officer and husband Kevin, along with “Chief Design Officer” Al Abut in April of 2012. The company currently employes six people in Mountain View, California.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member