For most people, art, like espresso, is best served in small doses.
DailyArt, a free app for iOs and Android, is your daily dose of classic paintings. For five minutes a day, awaken your inner culture vulture and immerse yourself in the world of Rembrandt or Monet. Download the free app and you receive a push notification with a masterpiece and a bite-sized nugget of information.
If our diminishing attention spans can only handle a few minutes of culture a day, it’s a darn sight better than none. You just have to open the artwork, get a little education, and then return to answering that hoard of emails. At the very least, it could fill you with knowledge that could come in handy for a dinner party or trivia night at the local bar.
My only critique is that the app should have art historians, curators, or docents weigh in instead of integrating with Wikipedia. They may know juicier tidbits about the artist or the work than a Wikipedia editor would, further delighting users. Wouldn’t it tickle you to know the real reason why Van Gogh decided to cut off his ear?
For me, apps like these are a step in the right direction for getting younger generations engaged with art. I’ve long been fascinated by that intersection between art and tech, “art-tech.” Museums have been sluggish to adopt technology, but in recent years, some have experimented with branded iPad apps, data visualizations, and even Google Goggles, which were recently debuted in the Metropolitan Museum of Art and the Getty Museum.
Ambitious technology aside — DailyArt and it’s kind show that there is a simpler way to get digital natives enjoying the great masterpieces.
DailyArt was developed by Zuzanna Stanska from the Polish consulting company, Moiseum. It’s available to download from both the App Store and Google Play.