GraphDive made two announcements today. The big data startup has opened its platform on an invite-only basis and disclosed $1 million in funding from Crosslink Capital, Correlation Ventures, and angel investors.

The company’s flagship product is the Social API, which is promises to monetize social data. The technology mines social graphs for information businesses can use for marketing purposes.

E-commerce, media, and travel outlets can use the API to gain insight into their customers’ interests and demographic data. Based on this knowledge, they can make customized recommendations and hopefully increase engagement.

GraphDive has 5 full time employees and is based in Menlo Park.