Monolithic rocks may have been the go-to construction materials in the days of Stonehenge, but today, we build with more flexible materials. A similar evolution is happening with data storage.

Gridstore has raised $12.5 million in its first round of funding. The company manufactures The Grid, a physical box that stores data using “simple building blocks” rather than mainframe-style monolithic storage. As companies scale, they can add layers to the box. This allows for scaling and cuts down on wasted capacity, as well as cost.

Functioning on its vController technology, Gridstore leverages virtualization to distribute data across networks and more powerfully process information. It offers solutions for backup and recovery, file sharing, storage consolidation, and cloud storage.

Gridstore claims to be the first to market with this type of product, and founder Kelly Murphy foresees the ushering in of a new era.

“It’s the end of big storage,” he said in a statement. “The dynamics of enterprise storage requirements are changing, and 30 year-old legacy technology doesn’t cut it anymore.”

GGV Capital and Onset Ventures led this investment. It brings the total funding to $15 million. Gridstore is based in Mountain View, Calif.

Read the press release.