Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 

It seems almost certain that Apple will announce an iPad Mini tomorrow in San Jose. And for several reasons, advertisers can’t wait.

Apple products are usually big hits, which helps.

But more importantly, they punch above their weight for content consumption. For example, even though Android smartphones have been outselling iPhones for some time — accounting for 68 percent of smartphones sold in the second quarter of 2012 — it was only in the last week or so that Android phones finally outpaced iPhones for mobile web share.

Most importantly, mobile marketing experts Velti say, mid-size tablets perform much better for advertisers.

For example, tablets in general have two times the clickthrough for full-size ad interstitials, a fact that Velti says is due to rich media ads achieving higher engagement due to the larger display. But within tablets, the 7″ midsize is even better. The Amazon Kindle Fire clickthrough rate for large banner ads is more than double iPad 3’s and about 50 percent higher than the Samsung Galaxy Tab’s.

Velti says that the lower price Android tablets, including mid-sized versions, brought in new tablet purchasers last year. It’s likely that a smaller and cheaper iPad will do the same.

That all adds up, according to Velti, to potentially the most successful mobile device for consumer engagement with mobile marketing.

photo credit: la legra negra via photopin cc


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member