Join Transform 2021 this July 12-16. Register for the AI event of the year.


In the early days of the Internet, the smartest tech nerds weren’t just starting companies, they were scooping up website domain names.

This year, entrepreneurs experimented with hipster domain names like “.io” and “.me”. But for those that can afford them, “.com’s” are still the more professional and user-friendly choice.

Today, financial news and analysis website Forexpros announced the purchase of for a massive $2.75 million. The company claims this puts among the top 30 most expensive domain names ever sold.

>Screen shot 2012-12-11 at 9.51.56 AM

Domain names are still big business, but sold for the highest prices during the dotcom boom and the early 2000’s. When it was scooped up for $7.5 million in 1999, reigned as the most expensive domain name purchase ever. That is, until 2006, when was sold for a tidy $14 million. Last year’s most expensive domain sale?, which was scooped up by for $2.6 million. is already up and running, and provides relevant news for amateur and semi-professional traders. In the future, it will offer a range of real-time quotes and charts, as well as analysis on indices, stocks, bonds, futures, commodities and forex.

With a memorable domain name, the founders are a step closer to achieving their goal. Forexpros’ founder and CEO Dror Efrat explained in a statement that they hope to provide “a one-stop shop for active financial traders and investors worldwide.” To that end, the company will compete with financial news giants like Bloomberg and Reuters.

According to Wikipedia, here’s a list of the 15 most expensive domain names of all time:

  1. for $16 million in 2009
  2. for $14 million in October 2010
  3. 2008 £9.99 million
  4. 2007 $9.5 million
  5. by Facebook for $8.5 million in November 2010
  6. for $7.5 million in December 1999
  7. 2006 $7.5 million
  8. 2004 $7 million
  9. 2008 $5.88 million
  10. 2003 $5.5 million
  11. Toys ‘R’ Us by auction for $5.1 million in 2009
  12. by Apple for $4.5 million in April 2011
  13. by CardLab for $4 million in October 2012
  14. for $3.3 million in August 1998
  15. for $3.0 million in June 2009

Domain name image // Dusit, Shutterstock


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member