Join Transform 2021 this July 12-16. Register for the AI event of the year.


Nielsen has agreed to purchase radio measurement firm Arbitron for a massive $1.26 billion, the company announced today.

The announcement comes on the heels of yesterday’s big news that Nielsen would offer a new form of television ratings based on the reach of the TV conversation on Twitter. Now Nielsen is taking a major step toward owning radio ratings with its Arbitron buy.

“U.S. consumers spend almost two hours a day with radio. It is and will continue to be a vibrant and important advertising medium,” Nielsen CEO David Calhoun said in a statement. “Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home. The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen’s priorities.”

The Arbitron deal — if it passes regulators — is worth $1.26 billion, or $48 per share. That’s a premium of about 26 percent over Arbitron’s closing price on Monday. The two companies combined do about $6 billion in revenue each year.

With terrestrial radio, TV, and new social TV ratings taken care of, perhaps Nielsen will take a step toward better digital radio measurement or break new ground in web measurement, an area that’s mostly dominated by comScore.

Radio station photo via MDGovpics/Flickr


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member