Google’s Doodle designers are, if nothing else, extremely prolific. And now Google wants to share the secrets to their productivity.

Working alongside Discovery Education, the company is inviting kids on a virtual tour of the offices where its designers and engineers work on the doodles.

The tour itself is free, and Google’s broadcasting it live on Friday at 1 p.m. Eastern/10 a.m. Pacific.

The tour, which is the first of its kind at Google, is a part of Google’s ongoing Doodle 4 Google contest, which invites kids to design their own Google Doodles for cash, prizes, and infinite bragging rights. 

I like the project, but it has always seemed a bit incongruous coming from a technology company like Google. What, exactly, is its angle here?

Ryan Germick, who leads the Doodle team, said that that program is good for Google because it gives the company a chance to connect with young artists. “We hope to give [kids] a glimpse into the possibilities for careers in the arts as well as show them how artist and engineers can collaborate to create something special,” he said by email.

That makes sense, but it probably doesn’t hurt that the program also gives Google’s image a big boost. But maybe that’s just me being cynical.