cowboy bootsCowboy boots don’t get enough love from the tech community. Not only are they snazzy and made for two-steppin’, but they give everybody who wears them an extra little dash of swagger. Finally, at long last, cowboy boots came to the forefront of the venture capital world thanks to a little-known Arkansas startup. Read more to see what else attracted investment today.

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Arkansas startup raises $83M for cowboy boots, Carhartt, camping gear  

Acumen Brands has raised a whopping $83 million from General Atlantic to support growth of its portfolio of e-commerce companies. The company leverages knowledge of SEO, social media, marketing, business strategy, and data analytics to operate branded online storefronts for businesses like CountryOutfitter, Tough Weld Workwear, and Scrub Shopper. this new financing will support the move to a 200,000 square-foot facility and the addition of 20 to 30 new KIva Systems robots.Acumen Brands is based in Fayetteville, Arkansas and has raised $93 million to date. Read more on VentureBeat.

[x+1] secures $17M in funding to grow business and acquisition strategy

Digital marketing and data management software provider [x+1] announced today the company received $17 million in funding from Ares Capital. [x+1] works with companies to synchronize consumer engagements through a variety of marketing channels. It will use the investment to support its overall market expansion as well as the company’s growth strategy of targeted acquisitions. Read more on VentureBeat.

Zerto closes $13M to disaster-proof company data in the cloud

disaster recovery startup Zerto is attempting to make the process less painful and more efficient. Today the startup also closed a $13 million round of funding to grow its recovery platform, which uses visualization to back up its clients systems on the cloud. The new round was led by led by RTP Ventures (an affiliate of ru-Net Holdings,) with participation from existing investors Battery Ventures, Greylock IL and U.S. Venture Partners. Read more on VentureBeat.

War of the Dongles gets another venture-backed player

The battlefield for mobile point-of-sale companies is getting as crowded as the battle for Kings Landing. Jusp, an Italian Square clone, has raised $6 million from Italian venture capital firms Principia Sgr and Vertis Sgr to fuel expansion into other Kingdoms. I mean countries. Jusp enters the fray along with European competitors iZettle and Payleven, not to mention PayPal and Square (The Baratheon and Lannister contingents if you will).

With $5.7M, Flexiant flexes its cloud muscles

Flexiant, a British provider of cloud management software and cloud orchestration, has raised $5.7M from private London investors. This financing will be used to expand it offering into the European and North American markets. Flexiant’s services give hosting companies, service providers and telecom companies support in provisioning/commercializing cloud services.

Asthmapolis inhales $5M to tackle a 50M person, $50B problem

Asthmapolis has raised $5 million from the Social+Capital Partnership to address chronic respiratory disease. The system combines a sensor that snaps onto asthma inhalers with a mobile app that displays data to the user and provides insights about their treatment. There is also a dashboard to help physicians monitor their patients. Founder David Sickle formerly worked as a epidemiologist focusing on asthma and respiratory health at the Centers for Disease Control and Prevention. Read more on VentureBeat.

EveryMove gets $3.5M for its apps that reward healthy employees

Seattle-based EveryMove has closed $3.5 million in funding for its health care mileage program. The company also just launched its Android app, which follows an iPhone app that lets employees gain points and rewards from brands for eating nutritious meals and going to the gym. The first round of funding comes from BlueCross BlueShield Venture Partners, Sandbox Industries, and Blue Cross and Blue Shield of Nebraska. Read more on VentureBeat.

Because going out to eat is too hard, Kitchensurfing gets $3.5M to connect you to chefs

Kitchensurfing grabbed $3.5 million today to feed you. No, I’m not kidding. The company created an online marketplace for chefs where you can choose a chef, have them cook food for you, and then leave a review Yelp-style on the Kitchensurfing website. The company processes all of your payments as well, so you won’t have to use cash or cut the chef and awkward check at the end of the evening.  The funding comes from Union Square Ventures and Spark Capital.

MBA & Company finds money in talent

Digital talent marketplace MBA & Company has raised $1.218 million to expand its inventory of “highly qualified freelance consultants” and businesses interested in hiring them. Since its founding in 2009, MBA & Company has attracted over 16,000 professionals from around the world with at least five years experience and advanced degrees, to work on projects large and small. The site operates a curated selection process and follows a pay-as-you-go business model. MMC Ventures led this round, with participation from Piton Capital and Cabiedes.

Europeans are still excited about daily deals…at least Bownty and its investors hope so

A European startup is hopping on the long-departed daily deals aggregator train. Bownty, a company based in Denmark, has raised $1.1 million from Danish SEED Capital and Accelerace Invest to further expand further across Europe. The site currently aggregates over 2,5000 deals from over 100 daily deal sites, targeting the UK, France, Spain, Germany, and Denmark.

Photo Credit: Screwtape/ Flickr

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