yahoo japanWednesday was a fairly busy day for deals, with old-industry blue chipper GE investing big into a new platform as a service company, Yahoo Japan investing in U.S. startups, and API management company 3scale announcing new funding to grow faster.

More details:

Dynamic Yield yields $2 million for personalized web experiences

Dynamic Yield has secured $2 million in its first round of institutional funding. The Israeli-startup offers software solutions that help publishers and e-commerce sites increase their revenue by personalizing content in real time. By customizing the experience to each individual user, Dynamic Yield seeks to increase user engagement, ad clicks, product purchases, social sharing, and page views. The system currently powers nearly a billion monthly pageviews. Bessemer Venture Partners led this round, with participation from The New York Times Company and Innovation Endeavors.

GE invests $105 million in Pivotal

Pivotal is building the “next generation Enterprise Platform-as-a-service,” which is an as-yet-undefined entity that brings together big data, application programming, and cloud architecture. Apparently, that $105 million gives GE only a 10 percent stake in the six-month-old spinoff of VMware and EMC.

Yahoo Japan invests $20 million in Softbank fund

Yahoo Japan invested $20 into Softbank’s early-stage Technology Fund, which will be used accelerate U.S. startups at varying levels of maturity. Through the investments, Softbank and Yahoo Japan hope to learn more about the U.S. and also provide avenues into Japan for American startups.

Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank

Marketing automation business Silverpop has raised $25 million in fresh funding to help it reach out to new customers and build new automation tools that generate revenue and improve ROI. The company says it has more than 1,800 customers representing 5,000 brands.

3scale bags $4.2 million for API management

API company 3scale has just announced a new round of funding: $4.2 million from Javelin Venture Partners and Costanoa Venture Capital. 3scale makes products for API management, both from a technical and a business perspective. Current customers include Skype,, FlightStats, (French YellowPages), and Yummly.

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