Placester announced $2.5 million in funding today for its suite of software solutions that help real estate agents, brokers, and home owners more effectively advertise their properties online.
The startup graduated out of TechStars Boston in 2011 with the mission of modernizing the real estate industry. Using the platform, professionals can quickly and easily set up and conduct business online. There are tools and templates for easy website creation, as well as to widely distribute listings, market and advertise the properties more efficiently, find leads, manage clients, and receive data analytics. Placester is also integrated with Multiple Listing Service (MLS) listing data and claims to cover 85 percent of listings in the U.S..
Real estate is a vast and fragmented market and many startups like Zillow, Trulia, and IDX Broker are working on making the process of buying and selling (and renting) real estate less painful. Placester is not only focused on marketing or consumer discovery, but lets agents create their own online presence rather than operating through a third party or having no presence at all.
Placester was founded in 2008 by Matthew Barba and Frederick Townes, the founding CTO of Mashable. The company has raised a total of $2.5 million in seed funding, led by Romulus Capital, along with financing from David Anderson, David Cohen, Angel Street Capital, and other angels. The funding came in multiple tranches, with $1 million in new funding closing today. The company is based in Cambridge, Massachusetts.