This sponsored post is produced by New Relic.

Congratulations – you’ve released your first app! But now you realize how much work lies ahead. Developing mobile apps is only the first step. Next comes managing the experience, which users expect to be engaging, immediate and reliable. In fact, your brand depends upon it. If mobile app users can’t access your services effortlessly, then they will quickly abandon your app.

Mobile applications are complex. They interact with different cloud technologies from internal backend services – which are key drivers for app content – to third-party services like mobile payment portals, which are equally critical to success. This results in an increasing number of variables that may negatively affect an app user’s experience.

App performance analytics are a great resource for developers to quickly identify the sources of errors and slowdowns in real time while also providing advanced insight into the user’s behavior:

  • How they use your app
  • How much time the spend on it
  • Most popular times and locations for using it

Join New Relic customers Ticketfly, Mirego and Unwired Revolution, who will discuss advanced techniques to optimize their users’ mobile app experience. They will talk about the challenges they face, how they have optimized their apps’ performance, and how New Relic for Mobile Apps has helped them build their brand by providing positive, reliable, and engaging experiences.

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