This post is produced by V-Key.

Companies are releasing mobile apps as quickly as they can, but often overlook the security of those apps.

“If you build it, they will come” takes on a new, more sinister meaning in that environment, explains V-Key’s Matthew Rose, the VP of mobile solutions for the Singapore-based security company. If you build a mobile app, then hackers will come, target it, and try to steal proprietary information from it.

V-Key focuses on securing native applications and mobile websites by providing security layers, rather than the device itself. Its focus is on consumer-facing apps, and on keeping those apps as easy to use as possible.

“We do not install anything on the device,” Rose says.

“If you start to augment [an app] with too much security, people are going to shy away from your app.”

V-Key’s approach is to wrap the app in a security layer, so it runs in a secure sandbox separated from the rest of the device, with minimal impact on usability. The company can even implement two-factor authentication that doesn’t interrupt the user’s flow, keeping the second factor hidden in a module inside the app, rather than requiring the customer to check an SMS code or a second app.

We talked with Rose at VentureBeat’s recent MobileBeat conference to find out more about what V-Key does and how it fits in to the burgeoning consumer mobile app market.

The company started in the Asia-Pacific region, and has about 15 corporate and government customers in that area now. It’s now focused on building customer relationships with e-commerce and financial services companies in the U.S. and Europe.

Watch the short video above to find out more!

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