All the sessions from Transform 2021 are available on-demand now. Watch now.
T-Mobile’s turnaround story continues in its latest earnings report.
The carrier announced this morning that it has added more than 1 million customers for the third quarter, giving it a total of more than 45 million customers. Additionally, T-Mobile sold more than 5.6 million smartphones during the quarter.
648,000 of T-Mobile’s new customers were valuable postpaid users — or those who pay for one of the company’s monthly subscription plans. Last quarter, T-Mobile added a similar number of new and postpaid customers.
In its earnings call, the carrier said only around 15 percent of smartphones sold during the quarter were iPhones. Additionally, T-Mobile hinted that supply issues around the iPhone launch had hampered sales. I wouldn’t be surprised if Apple didn’t prioritize T-Mobile’s iPhone inventory at launch.
The steady rise of customers is a sign that T-Mobile’s “Uncarrier” moves are paying off. This year the company announced that it is killing off service contracts, and it followed that up with some industry-shifting reveals like its early upgrade program, free international roaming, and free mobile data for tablets. AT&T and Verizon were forced to follow suit with their own early upgrade programs, so it’s clear that T-Mobile is influencing its competitors with these seemingly crazy changes.
You can count me among those new T-Mobile customers last quarter. The carrier’s consistently intriguing announcements, combined with a cheaper service plan than what I was paying AT&T, led me to jump to T-Mobile on the iPhone 5S launch. Its LTE network isn’t as extensive as the bigger carriers (T-Mobile says it now covers 203 million people), but it’s decently fast throughout New York, and it’s also getting better as the company snaps up more spectrum.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more