Apple’s iPad came out as the big winner based on a quick analysis of Black Friday sales at the Target retail chain today, according to InfoScout.

The top-selling items at Target on Black Friday. Apple’s iPad comes out on top.

The data is based on InfoScout’s consumer research. The company interviewed the first 3,000 shoppers at Target on Thanksgiving and Black Friday.

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The top three items sold at Target were all iPads, and the top 30 items sold were all consumer electronics devices. Apple products were 22 percent of Target’s early sales, and iPads alone were 18 percent of Target’s sales, or 10 times the sales of Android tablets at Target.