Picooc, a Beijing-based smart body scale maker, is raising $20 million in its second round of institutional funding. As the round hasn’t been closed, Picooc didn’t disclose the investors.

A bathroom scale that can record and analyze health metrics isn’t new. But thanks to the brand hype, products like the well-designed Picooc Latin has drawn much attention from media and consumers. As we reported previously, Picooc has also developed accompanying smart hardware for the scale.

Latin, sold at 699 yuan (roughly $116), launched sales in December 2013. Picooc joined the hardware platform built by Baidu Cloud. Baidu provides cloud storage and analytics services to “appcessories.” Smart wristband Codoon, smart watch inWatch, and a couple of others have also been launched on the platform.

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  3. Viadeo Raising US$ 32M in Series D, Aiming Bigger at Emerging Markets

This story originally appeared on TechNode. Copyright 2014