We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!

Bing, the Pepsi of search engines, today expanded upon its existing partnership with Twitter.

Google and Twitter never rekindled their real-time search deal, but Microsoft appears more eager than ever to bring Twitter’s trending content to its flagship search service.

As of today, Bing enables users to search trending hashtags, Twitter handles, and celebrity-related tweets. The update builds upon an existing exclusive deal signed back in November 2013 that integrated some tweets into search results.

A query for the hash tag “#dailyshow,” for example, yields the following results:


The new features certainly make Bing a better Twitter search engine than Google. Attempt the query above on Google and you’ll first find results for “thedailyshow.cc.com.”

But, as you may have noticed, Twitter already has its own search engine. Do we really need another one?

Via: Search Engine Land.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.