Adobe just quietly launched the “Creative Cloud Market,” a members-only service built directly into the firm’s Creative Cloud desktop app.

Adobe has always been in the business of making tools for content creators, but it rarely creates content itself. This launch pushes the company into uncharted territory. And it poses a direct threat to countless stock design marketplaces, including ShutterstockEnvato’s Graphic River, and Creative Market, a design marketplace acquired by Autodesk in March.

As with the stock photo industry, stock design services are abundant in number, vary wildly in quality, and generally charge for graphics that are worth using. Adobe community management head Sarah Rapp says Adobe’s new service is available for free “to all paid Creative Cloud members except for Photography Plan customers” — one of the firm’s cheapest Creative Cloud plans — and clarifies that “members can download up to 500 unique assets each month, including PSD, ABR, TPL, JPEG, and PNG files.”

Interestingly, Adobe says the assets offered in its Creative Cloud Market were commissioned from select designers on Behance, a social portfolio site Adobe acquired in 2012.

You can view the new service in action below:

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