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Music video service Vevo just announced its “biggest update” for Android yet, touting major changes to the app’s user interface and streaming tech.
The Android app’s redesigned home screen features a real-time feed, like Vevo’s current iOS app. Vevo regularly updates the feed with new music video premieres, original content, recommended playlists, and artist news, the company said.
Vevo also promised its videos will load faster and stream better than they did previously on Android, the result of Vevo’s NexStreaming integration. Korean software firm NexStreaming makes streaming tech primarily for mobile devices.
The app offers real-time streams of three Vevo TV channels: “Hits” (pop), “Flow” (rap / R&B), and “Nashville” (country). Right now, those are only available in the U.S. and Canada.
Vevo introduced a number of other changes, including recommended videos, simpler playlist creation and playback, and a redesigned “browse” section.
Vevo’s new Android app, which is live on Google Play now, arrives a week after the resignation of its product head, Michael Cerda. In his three years at the company, Cerda spearheaded Vevo’s push onto iOS and Android devices, as well as media boxes like the Xbox, Apple TV, Roku, and Amazon Fire TV.
Vevo, which launched in late 2009, is a joint venture of Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media. YouTube made a sizable investment in Vevo last summer, netting Google a roughly 7% stake in the company.
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