At the Worldwide Developer's Conference (WWDC) in June, it was announced there are over 1.2 million apps available in the App Store. With 9 million registered developers – and users who visit the App Store 300 million times per week – how can you possibly make your app stand out in a crowded and highly trafficked marketplace? Well, officials at the WWDC also announced the introduction of App Store video previews, which as of last week are now available for developers to upload to iTunes Connect. To help make video creation even easier, TechSmith is introducing TechSmith AppShow.
Mac's newest operating system OS X Yosemite will allow for iOS developers to create 30-second app preview videos, to appear alongside static images in the App Store. Since dynamic demonstration has been a barrier to overall success for many developers, TechSmith is excited to break up what has been a complex process into a nearly effortless one. Here's what you have to look forward to:
To start, the first users of TechSmith AppShow will be registered iOS developers and start-up designers making demos for the App Store. But once iOS 8 and Yosemite are widely available, we fully envision offering it to everyone. From marketers to software startups and gamers, AppShow will be a better way to show off what you know with pixel-perfect, 30-second videos.
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About TechSmith Corporation
Founded in 1987, TechSmith Corporation provides practical business and academic platforms that can dramatically change how people communicate and collaborate across devices. TechSmith's platforms enable users to work more effectively wherever they may be, and ensures that the process of creating, sharing and collaborating around content is simple and intuitive so that others can learn from their knowledge. Learn more at www.techsmith.com and follow @TechSmith on Twitter for the latest news.
Media Contacts: Racepoint Global Amanda Nadile, (617) 624-3244 anadile@racepointglobal.com or TechSmith Corporation Rebecca Toth, (517) 381-2300 r.toth@TechSmith.com