Join us for this live webinar on Thursday, November 20th at 10 am Pacific, 1 pm Eastern. Register here for free.
For many, analytics and data aren’t for the faint of heart. In fact, they can make even seasoned marketers break out in a sweat.
That fear is keeping a lot of marketers from taking the plunge and doing what they could to extract more value for their business — despite the fact that there's now an impressive range of tools that don’t cost very much.
But where do you start? What are the right things to track? What are the best tools? How do you get to the ‘why behind the buy’ in order to predict which products a customer’s likely to buy, and when? How do you ensure the data you are collecting is relevant, and not overwhelming your team with a hundred unnecessary data points? And what are the internal resources needed to apply the right science behind the data?
To help make sense of it all, we’ve brought together two online marketers at the top of their game. Barron Ernst from One Kings Lane and Kim Matlock from Hard Rock Café will talk about how they approach data to maximize customer revenue and company growth — and lessons learned along the way.
What you’ll learn:
• What the big guys are focusing on for growth • Key cost savings through analytics • The right customer data to generate new revenue potential • Pitfalls to avoid in marketing statistics
Panelists
Moderator
Wendy Schuchart, Editor and Analyst, VentureBeat
This webinar is a co-production between VentureBeat and New Relic.