Here’s a list of today’s tech funding stories, updated as the day unfolds. Tip us here if you have a deal to share.

UserTesting lands $45.5M to reveal why users do the things they do

Boasting the largest user experience platform on the planet, UserTestingsaid today it has scored a whopping $45.5 million so it can better decipher why users do the things they do. The Mountain View, Calif.-based company, which says it has more than 30,000 client companies, pays real people to record their screens and voices as they try to complete tasks on sites, apps, prototypes, and sometimes physical products.

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Loyalty rewards company Lootsie raises $3.5M in seed funding

Once a developer gets a user, it’ll do whatever it takes to keep them. And now a company that specializes in that is expanding after a big investment. Lootsie, a reward program for mobile apps, revealed today that it raised $3.5 million in seed funding. Investors include Pintrest product management head Tim Kendall, Anvil Capital Advisers chief investment officer Michael Liou, angel investor Anthony Saleh, and SLP Ventures founding partner Brad Schwartz. Lootsie will use the cash to expand the services it offers to developers.

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News aggregator Anews raises $2.7M for further international expansion

Anews, an international global news-reading service with a built-in behavioral advertising network, has received $2.7 million from TMT Investments, Run Capital, 101 Startup, and several individual investors. As reported by Rusbase, TMT Investments and Run Capital each invested $1 million, in exchange for minority stakes in the company. “With its strong team, with a wealth of relevant experience, and working in an exciting sector, Anews has every chance of becoming the undisputed industry leader,” Rusbase quoted Run Capital chief executive Andrey Romanenko as saying.

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This list will be updated with breaking funding news all day. Check back for more.

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