Microsoft is doing more with video in Office 365, announcing today a new native iPhone app for Office 365 Video, as well as a rollout of the service to all eligible Office 365 business customers.

First introduced in November, the service gives people working together a single place to post and share videos. Mobile implementations like the new iPhone app should be a great addition to users on the go who record and share videos with their iPhones.

“Office 365 Video for iPhone makes searching for and playing your company videos extremely easy,” Microsoft Office 365 senior product manager Mark Kashman wrote in a blog post on the news. “You can even create a video on your iPhone, or take a raw video, and upload it directly into Office 365 Video to the channel of your choice. Azure Media Services then outputs to the HLS format for optimized playback on the iPhone.”

Subsequent to its debut a few months ago, Office 365 Video now sets videos on a geographically distributed content-distribution network to improve performance, Kashman wrote. Also, Microsoft has added an icon on a video playback page that you can tap in order to share the video via email.