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The company currently has 60 million subscribers, with 40 million in the U.S. Expanding internationally is critical to continuing the company’s growth. But it can also be quite complex to tailor content to local tastes.
In a series of press releases, the company put particular emphasis on its growing slate of original programming of both series and films.
Netflix said additional details on pricing, programming, and which devices will be supported would be made available later this year before the launches. However, in an interview with Wired Italy, Netflix chief executive Reed Hastings said he expected the price to be “in line” with the $8.88 Netflix charges in most other European countries.
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