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Pinterest today announced that its new buyable pins — featuring blue price tags and “Buy it” buttons — are now live for people using the app on iPhone and iPad in the U.S.

Pinterest first introduced the feature at the beginning of this month, saying that they would be coming to the iPhone and the iPad within the next few weeks. Now Pinterest has officially begun the rollout. (You’ll know you have access to them when Pinterest sends you an email notification about it.)

This is a major rollout not only for users, who can more easily order what they like when they come across it on the Pinterest app, but also for Pinterest the growing company. Later this summer, Pinterest will start collecting revenue by allowing brands to make promote buyable pins on a cost-per-action basis, a spokesperson told VentureBeat in an email.

In addition to today’s iOS rollout, wider support for buyable pins is naturally on the way.

“For all you Android and desktop Pinners, we’re working hard to get you buyable Pins in future releases,” Pinterest head of commerce Michael Yamartino wrote in a blog post on the news today.

Several retailers are on board for the new program, including Macy’s, Neiman Marcus, and Nordstrom. If you’d like, you can see all the buyable pins available from a specific store. Or you can check out the Shop Our Picks category to see handpicked buyable pins. The Shop category shows the newest buyable pins.

“In the next few weeks, 30 million Pins all over Pinterest will become buyable,” Yamartino wrote.


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