Twitter said today that app developers can now build native video ads into their apps using the MoPub management platform.

Using the new capabilities in MoPub, developers can then create video ads that match the look and feel of their apps, said MoPub senior director Kate Herbert on stage at the Twitter Flight developer conference today in San Francisco.

Twitter announced native display ads at the Flight conference last year, and the company said the new native video ads will work in a similar way for developers using Twitter’s Fabric development tools.

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Like the native display ads, developers can work with a small group of design elements to create an ad within their app. The elements include the headline, text, and images.

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Twitter stressed that it’s important for developers to begin integrating marketing features into their apps early on in the development process.