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The opening of the new Steve Jobs movie, starring Michael Fassbender as Jobs, has been called a “box-office bloodbath” after the film landed in measly 8th place on opening weekend — grossing just $7.3 million.

That’s a surprise, because the movie was widely acclaimed by critics.

The flop also comes as a surprise because it’s from the same writer who enjoyed stunning success with The Social Network, a film about Facebook cofounder Mark Zuckerberg that grossed a whopping $22.5 million at the box office on its opening weekend.

The new movie comes two years after the widely panned Jobs, starring Ashton Kutcher, which grossed just $6.7 million on its opening weekend.

While this new look at the man behind the legend has generated significant buzz, it hasn’t exactly had a smooth production ride. We wrote back in July about the upcoming release, calling it “Apple’s worst nightmare“:

[The trailer] depicts the legend in full jerk mode. Humiliating employees, alienating cofounder Steve Wozniak, and denying paternity of his daughter, Lisa. Starring Michael Fassbender as Jobs and Seth Rogen as Wozniak, every frame of the two-minute trailer shows us an arrogant, smug Jobs.

Then, earlier this month, we learned that Steve Jobs’ widow had tried to kill the new biopic over fears that it would be too harsh. Laurene Powell Jobs reportedly disliked the book and said that any movie based on it could not be accurate.

Despite the resistance from Apple’s inner circle, no one doubted that the film would find an audience. Fassbender said during an appearance on The Tonight Show Starring Jimmy Fallon before the opening weekend, “It’s amazing just to see how much of an impact he still has on [people’s] lives, and how much they remember him.”

At least that’s something no one is likely to dispute.

You can check out the original trailer here:


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