Amazon is making it easier for you to buy its virtual assistant and media tower, the Amazon Echo.

The company says that soon Home Depot, Staples, Sears, BJ’s, P.C. Richard & Son, and a variety of other retailers will carry the Echo. The announcement comes as many stores prepare for the holiday shopping season.

Amazon’s Echo is a tall cylindrical device that has a Siri- or Google Now-like personal assistant, named Alexa. The Echo is designed to play music on demand, answer questions about events, news, and weather, as well as help people create to-do and shopping lists. It can also hook into a home network to control connected lightbulbs, thermostats, and other Internet-enabled devices directly from the Alexa app. Most importantly — for the Everything Store– the Echo helps people automatically order household items through Amazon.

The device costs $179.99 and was previously only available on Amazon’s website. Amazon says it is slowly rolling out the device to stores over the next several weeks.


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