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Following record Thanksgiving and Black Friday online sales, Cyber Monday also set a new record in 2015: $3.07 billion, up 16 percent over last year. Furthermore, 26 percent of sales ($799 million) were made on mobile devices.
The latest numbers come from Adobe, which today released the final totals for Cyber Monday (Adobe says $3.07 billion is 3.2 percent higher than it predicted). The company’s figures are based on visits to 4,500 retail websites, including 80 percent of all online transactions from the top 100 U.S. retailers, through its Adobe Marketing Cloud.
As is always the case in the U.S., iOS beat out Android in mobile shopping this holiday season: $575 million of sales came via iOS, while $219 million came via Android devices. More specifically, the breakdown was as follows: $343 million spent via iPhone, $179 million via Android phones, $233 million spent via iPads, and $41 million via Android tablets.
This matches Adobe’s numbers for Thanksgiving and Black Friday; on both days, sales on iOS more than doubled sales on Android. The discrepancy between Android and iOS for these numbers is often attributed to the fact that the latter has a larger market share in the U.S., as well as that iOS device owners tend to spend more than Android owners.
Adobe also shared these interesting tidbits for Cyber Monday:
- Top Sellers for electronics: Samsung 4k, iPad Mini, Xbox, iPad Air 2, PS4.
- Electronics with highest out-of-stock incidents: Samsung 4k TV 55″, PlayStation 4 Disney Infinity 3.0 Limited Edition Star Wars 500GB Console Bundle (PS4), PlayStation 4 Star Wars: Battlefront Limited Edition 500 GB Console Bundle (PS4), Xbox One 1TB Fallout 4 Console Bundle, Xbox One 1 TB Halo: The Master Chief Collection Console Bundle.
- Discounts: Share of sales driven through display ads increased 57 percent compared to last year. Social’s share of sales increased 33 percent year-over-year with a major spike at 6 p.m. Eastern when consumers got home from work and spent time on their favorite social networking sites.
At the same time, IBM released similar results for Cyber Monday. The company found online sales were up 17.8 percent over the same day in 2014, with the average order value being $123.43 (down just 0.6 percent from $124.21).
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