Integrating Uber into commutes with TransLoc Rider

DURHAM, N.C.–(BUSINESS WIRE)–January 11, 2016–

TransLoc, a leading provider of transportation technology, is partnering with Uber to create a new standard in public transit and private technology collaboration. This milestone seeks to combine the best of private transportation and public transit for truly integrated mobility. By integrating the Uber API into the TransLoc Rider app, riders can incorporate multiple modes of transportation, including public transit, into commutes.

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The first-mile/last-mile challenge is a persistent and ongoing problem facing transit agencies as they try to increase ridership. Many potential transit riders say they would be willing to take public transit, but do not because they lack options to get them to or from their final destination after getting off the bus or train. Instead, they drive the entire trip.

Together, TransLoc and Uber hope to bridge the gap by delivering the certainty and reliability that riders need to complete their entire trip in a way that has never been done before. Building on Uber’s first-of-its-kind partnerships between Transportation Network Companies (TNCs) and transit agencies, this approach is distinct-it creates a seamless connection between Uber and public transit so that more people can easily access it. Users simply input their destination in the Rider app to receive a personalized journey that incorporates the optimal combination of walking, transit and Uber. The app instantly plans a route that will get them where they want to go cost-effectively, quickly and easily.

“It is exciting to see technology companies and public transit agencies work together to test new ways for making trip options convenient and complete,” said Michael Melaniphy, American Public Transportation Association President and CEO. “As private sector innovation accelerates, such partnerships will enhance the attractiveness of public transportation, with the traveling public being the prime beneficiary.”

This new solution marries the strengths of public transit-the transportation backbone of our cities-with the convenience and reliability of Uber, getting riders to and from transit stops to reach their ultimate destination. Both of these key alternative modes of transportation are further enhanced by TransLoc’s technology, which provides real-time tracking. Having accurate arrival predictions makes multi-modal transportation a viable and enjoyable alternative.

“Our mission is to take public transit from last resort for some, to first choice for all. The partnership with Uber will help advance us toward this goal,” said Doug Kaufman, CEO of TransLoc, “and make public transit a viable option for everyone, not just people who live close to a transit stop.”

TransLoc Rider with Uber integration will debut in mid-February in Memphis, Tennessee and Raleigh/Durham, North Carolina with agency partners Memphis Area Transit Authority and GoTriangle.

About TransLoc

TransLoc is solving the biggest problems in transportation through technology. The TransLoc suite of products includes Rider mobile app (available in the iOS App Store or on Google Play), RealTime control center, Traveler visualization and planning tool and OnDemand automated demand-response system. TransLoc Rider is the official app for 135+ municipal, university and corporate agencies. To learn more about TransLoc, go to www.transloc.com.

About Uber

Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. Uber’s April ’15 partnership with the Dallas Area Regional Transit (DART) marked the first ever formal partnership between a public transit agency and a Transportation Network Company (TNC). From our founding in 2009 to our launches in over 350 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Follow us on Twitter: @Uber and find us on Facebook: Uber.

TransLoc
Jennifer Gardner, 510-520-2449
jennifer.gardner@TransLoc.com
or
Sarah Maxwell, 949-547-8658
maxwell@uber.com