Gather announced that it has raised $2.5 million in new funding to help restaurants and venues manage their events. Led by Storm Ventures, the investment will be used to not only improve the product, but also accelerate development of certain “top-secret projects.”
Founded in 2013 by Nicholas Miller, Alex Lassiter, and Tom Merrihew, Gather is targeting the private event space, where it acts as a customer relationship management (CRM) platform. With Gather, customers can manage their entire event business, doing things like managing leads, tracking inventory, submitting proposals, collecting payments, and coordinating personnel. It’s geared toward the businesses themselves, rather than event planners.
“The majority of our customers were using separate documents, spreadsheets and emails prior to Gather, which meant sub-par organization internally and a lack of polish and ease in working with customers,” Miller told VentureBeat in an email. “We’re simplifying our customers’ interactions with their clients by bringing offline processes online.”
Customers that are using its product include Alamo Drafthouse, Strategic Hospitality, Michael Mina, and Il Fornaio.
In addition to Storm Ventures, Gather’s funding round received participation from Ludlow Ventures and SignUp4 founder and CEO Nick Romano.
The company has stated that’s its been profitable for some time, so the new funding will be used to enhance its product, making it simpler and more user-friendly.