Did you miss GamesBeat Summit 2021? Watch on-demand here!
The first YouTube Red original shows are now live, meaning those in the U.S. have immediate access to four new premiums shows as part of their $10 monthly subscription.
Unveiled as Music Key back in 2014, the subscription service initially focused on music and music videos on YouTube and Google Play Music. It was later relaunched as YouTube Red, offering ad-free access to all content on YouTube, as well as access to premium and original content.
YouTube has been touting its first YouTube Red originals since October, and last week the Google-owned video streaming giant teased the upcoming flicks with a handful of trailers. The shows are now live in their entirety and include: A Trip to Unicorn Island, Lazer Team, Scare PewDiePie, and Dance Camp. Another six shows are scheduled to launch this year, and more may be announced.
YouTube has flirted with original content in the past, namely through its $200 million Original Channel Initiative way back in 2012, though that didn’t really come to much. But YouTube recently hired a top content acquisition executive from Netflix and revealed it plans to invest more in its top creators, which is what we’re seeing now.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more