v3.0 of nDSP Brings Unprecedented Capability to Advertisers in the Native Ecosystem
DELRAY BEACH, Fla.–(BUSINESS WIRE)–March 3, 2016–
Bidtellect®, the leading technology platform for Native Advertising, has released the third generation of its nDSP (Native Demand Side Platform). This release, which includes features and capabilities previously unavailable to advertisers within the Native ecosystem, will significantly enhance the value and performance of campaigns running on the platform. Marketers and brands can now easily and intelligently optimize budget across the most popular native formats on all device types – desktop, tablet, and mobile. Built from the ground up for native, the Bidtellect® nDSP now boasts improved functionality unrivaled by its peers in both usability and features.
“In our thorough assessment of all of the Native DSPs, we selected Bidtellect’s self serve platform as the best-in-class solution to offer our clients programmatic native inventory.” -Crystal Snee
VP, Associate Director, Platform MediaTrilia Media
The nDSP 3.0 user experience and workflow has been upgraded substantially and utilizes Material Design, which provides responsive animations and transitions along with card layouts. With a new universal search bar, users can now quickly and intuitively access insertion orders, campaigns, and creatives, all ranked by previous searches. A complete overhaul of the dashboard provides enhanced reporting and user customization. In another first for Native platforms, the insights reporting is now actionable and provides a much more streamlined workflow for managing inventory sources. Graphing functionality has been significantly enhanced throughout the platform, now allowing the user to do metric comparisons and other KPI visualizations. Bulk upload and download tools are also provided to reduce repetitive tasks and maximize user efficiency in loading numerous campaign creatives.
“The new interface from Bidtellect has improved our ability to take actionable insights with greater efficiency, which helps us serve our clients better,” said Lindsay Pullins who leads the ClearTrade® programmatic team at Empower MediaMarketing.
“Our team’s underlying mission is to provide world class and best of breed results to our advertisers and this major release is just the latest example of this.” said Jeremy Kayne, Chief Technology officer. “Bidtellect® continues to invest heavily in technology, innovation, and product development, and combined with our third generation optimization technology released last fall, we are leading the industry in making Native advertising really perform at scale.”
Among key features that will be released as part of nDSP v3.0 will be:
- Universal Search
- Enhanced Dashboards for Customer, IO, and Campaign views
- Updated Graphs throughout the entire UI
- Insights Actionability (make blocks, status updates)
- Creative Bulk Upload
- Audit Enhancements
- Improved navigation between insights and campaign workflows
Launched in 2013 by a group of the digital media industry’s most successful ad tech pioneers, Bidtellect®, www.bidtellect.com, is the global leader in Native Advertising technologies and solutions. The Bidtellect platform – built from the ground up to accommodate the unique challenges associated with delivery of targeted Native ads across all devices and in all formats – offers advertisers, agencies and media companies a unique and powerful toolset. Bidtellect’s proprietary state of the art technology – the most advanced in the industry today – allows Native ad planning, buying, selling and overall management on a single platform. By utilizing Bidtellect’s Native DSP (nDSP), Native SSP (nSSP) and openRTB 2.3 Native Exchange, advertisers and publishers can now implement effective Native campaigns at scale with maximum optimization and ROI. Bidtellect was cofounded by John Ferber, of Advertising.com, which was acquired by AOL and now part of Verizon. For more information please visit www.bidtellect.com, like Bidtellect on Facebook, and follow us on Twitter and LinkedIn.
Bidtellect® and Intellibid℠ are the trademarks of Bidtellect, Inc. ©2016 Bidtellect, Inc. All Rights Reserved.
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. It plans, buys and creates media and delivers proof its clients’ media investments are driving positive results. Empower can be found online at its website, as well as on Twitter, LinkedIn and Facebook.
About Trilia Media
Trilia is full service media agency owned by Hill Holliday focused on science, ideas and outcomes. It’s a deceptively simple formula: science + ideas = better outcomes. But the simplicity masks the tricky part. Knowing how to use the science and developing creative ideas that challenge the conventions is very hard to do. We live at the nexus of these two variables and our mission is to never rest on our laurels, never be completely satisfied and remember that media excellence is achieved by learning from the past but always looking beyond the horizon. For more about Trilia, please visit http://www.triliamedia.com.
Missy Steiner, Sr. Director of Marketing,
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.