On Thursday, VentureBeat will host an event on Mobile Data Strategy in San Francisco about how best to put together a fast-growth mobile strategy using data.
The event is driven by our independent research — based on thousands of surveys and other data — that suggests that the best strategy is one where a company’s marketers collaborate closely with engineers.
It all goes down at The Village, 5-8 p.m., and we’re inviting leading engineers and growth marketers to explore how best to work together to build such a strategy. We’ll also have two panels featuring marketers and engineers from companies like Docusign, HotelTonight, Bleacher Report, and Touch of Modern.
They’ll talk about how they’re cooperating across their organization to harness the data they’re getting about their customers, and driving decisions from that. We’ll finish things up with a cocktail networking session for people to mingle.
We’re calling the event a roadshow, because we’re taking our research on the road across the country, and potentially other international markets. This one just happens to be in San Francisco.
Who should attend?
Mobile marketers, developers, and anyone focused on big data and analytics will benefit. Come hear real-world examples of how bringing a cohesive mobile data strategy into marketing and engineering strategies helps companies succeed.
Who is speaking?
- Robin Joy, VP Web & Mobile Business, DocuSign
- Matt Gehring, VP Marketing, Touch of Modern
- Graciela Kincaid, Product Manager, HotelTonight
- Talia Retelny, Product Manager, Bleacher Report
- Jon Cifuentes, Mobile Analyst, VentureBeat Insight
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