For anyone who loves to add emojis to video clips on Snapchat, the company behind the ephemeral messaging app has released an update that will make things more exciting. The feature is rolling out today for those on Android and will allow you to make emojis move, rotate, and scale automatically with the video. An iOS release is expected “very shortly.”
Emoji stickers until now have been stationary on the screen, meaning that no matter what was happening on the video, it would remain in that fixed spot on your mobile device. Now when you film a video, place the emoji wherever you want in the snap, press down on it, and attach the emoji to get it to stick.
Here’s a couple of examples showcasing the update:
Although it may seem like a minor update, this has the potential to make videos more creative. After all, a stationary smiley face doesn’t really look that good if the body it’s supposed to be “attached” to keeps moving around. Now, the video can look more polished, which in turn can lead to more views, something that Snapchat can use to appeal to advertisers and strengthen its position against rival Facebook.
You’ll need to update your app in order to get this capability.