New functionality allows B2B marketers to pre-set goals, strategies and progression criteria, monitor engagement, and adjust ABM campaigns tactics in real-time in response to behavior
ATLANTA–(BUSINESS WIRE)–April 26, 2016–
Terminus released a major update to its account-based marketing (ABM) software platform today, completely reengineering the way marketers target accounts, execute campaigns and move prospects through the sales pipeline. Terminus has been growing quickly since its ABM platform launched in 2015. The company now has more than 150 customers – nearly doubling its customer base at the end of Q4 2015. In March, Terminus raised $7.5 million in Series A financing.
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The Account Hub from Terminus is the latest product innovation for the industry’s leading account-based marketing platform enabling B2B marketers to do targeted advertising at scale.(Photo: Business Wire)
Terminus is changing the demand generation conversation through its #FlipMyFunnel approach, which prioritizes best-fit accounts over “spray-and-pray” tactics. Terminus helps marketers expand their audiences within best-fit accounts by providing access to its database of more than 300 million B2B professionals, sourced through partnerships with data providers such as Dun & Bradstreet. Marketers then use Terminus to proactively engage decision makers and influencers in these target accounts using various channels, including mobile, social, display and video.
The new version of Terminus is centered around the idea that marketers want to be more strategic with their account-based marketing campaigns and more precisely measure account behavior. Within Terminus, marketers can now pre-set account-level goals and strategies, view and segment target accounts based on these goals, create and deploy highly focused campaigns, and pre-set criteria for moving accounts through the pipeline. This visibility allows marketers to adjust campaign strategies and tactics in real-time based on account behavior and response to content. The entire workflow is guided by a new dashboard in Terminus called Account Hub.
“Account Hub enables strategic, automated and measurable campaigns of all sorts,” says Sangram Vajre, co-founder and CMO at Terminus. “With easy access to real-time account data, marketers can accelerate pipeline velocity and convert more leads into customers.”
Terminus has also enhanced its platform with direct mail functionality, providing marketers a new medium for engaging accounts. A marketer can select accounts based on their current stage of the marketing and sales cycle, and automate the process of creating, printing and shipping a direct mail piece, including finding the mailing addresses. Terminus has a partnership with PrintingForLess (PFL) to enable automated fulfillment, and also provides delivery notification.
“Now, companies can easily and cost-effectively experiment with direct mail for select prospects, and then later, see analytics showing whether the direct mail recipients delivered higher value,” Vajre says.
“Terminus stands out in the ABM marketplace by giving marketers all the tools they need-from early customer identification to channel selection, campaign creation, account-level personalization, and metrics,” says Jeffrey Soriano, senior director of demand generation at OfferPop. “Now, we’re able to see at a glance which accounts to focus on further and expand our outreach within those companies instead of wasting time and money on low-interest leads.”
Founded in 2014, Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Its customers include New Relic, Influitive, Vidyard, Gainsight, Offerpop and InsightSquared. The company also authored Account-Based Marketing For Dummies. Backed by notable B2B marketing technology investors, Terminus is headquartered in the Atlanta Tech Village where it is rapidly expanding its footprint. Learn more by visiting www.terminus.com.
Lauren Patrick, 678-296-4459