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Twitter is improving its tailored suggestions to bring you more tweets it thinks you might enjoy. The company has announced that it is organizing the most popular tweets liked by people you follow into a module reminiscent of the “while you were away” feature that appears within the mobile apps.
“We’re continuing to work on new ways to surface the best content for our users,” said a company spokesperson when reached for comment.
Showcasing tweets you may like isn’t new, as Twitter has been integrating them within the timeline since 2014. Just browse through your timeline and chances are you might see a tweet from someone you don’t recognize. And upon closer inspection, you’ll see an explainer saying that person X, Y, and Z liked it. Today’s reveal basically groups these type of tweets together and positions them in your timeline so they’re not scattered throughout.
— Twitter Support (@Support) May 5, 2016
From an aesthetic point of view, grouping these types of tweets together gives the timeline a cleaner feel and makes it easier to parse through. Of course, the feature is also likely to help users better understand what conversations are taking place and discover new people with interesting thoughts. If I find out that Jordan Novet has liked a tweet about his beloved New York Mets, I might be inclined to find out more because they might be playing the San Francisco Giants. It’s all about events after all, or so CEO Jack Dorsey has said in earnings calls.
This also applies to politics, TV shows, and more. Seeing what other people have liked broadens your network so you can not only read other people’s opinions, but also understand the value of real-time conversations on Twitter.
Of course that sounds like an amazing dream, but Twitter really needs this and many other features it has to work. It’s imperative that the company jumpstart its growth — while it gained 5 million users this past quarter, it needs to continue that momentum and prove itself not only to new users, but also to existing ones who may question why they’re on Twitter instead of being dedicated to Facebook.
Just like with the “while you were away” summary, it doesn’t appear that you’ll see promoted tweets right now within this “you might like” section.
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