In its second quarter 2016 earnings announcement today, Facebook revealed it now has 1.71 billion monthly active users (up 15 percent year over year) and 1.57 billion mobile users (up 20 percent year over year). The company also shared that it now has 1.13 billion daily active users (a 16 percent bump year over year) and 1.03 billion mobile daily active users (a 22 percent increase year over year), a new milestone.
Breaking the numbers down, 66.1 percent of all Facebook members use the service daily, and 65.6 percent of mobile members use it daily as well. Once again, Facebook has managed to keep all its numbers slowly growing, even on a quarter-over-quarter basis. Facebook’s total monthly active user base grew 3.63 percent in the second quarter.
But the big highlight for this past quarter is that new 1 billion milestone. For the first time in the social network’s history, 1 billion users access the service on mobile daily.
At the end of 2015, Facebook passed the halfway mark for mobile-only users (51.7 percent to be exact). And that number continues to grow: 56.5 percent of Facebook users now access the social network exclusively from a mobile device.
The next metric to hit 1 billion will be mobile-only monthly active users. And it’s likely to happen next quarter.
Between Q1 and Q2, Facebook added 73 million mobile-only users. This number has been climbing every quarter at a staggering rate, though it will naturally slow down soon.
Here is how Facebook describes this category of users:
Mobile-only MAUs are defined as users who accessed Facebook solely through mobile apps or mobile versions of our website, or used our Messenger app, in the last 30 days of the given quarter. The number of mobile-only MAUs do not include Instagram users unless they would otherwise qualify as such users based on their other activities on Facebook.
While Facebook doesn’t break out this number in its earnings release, it really should start. And soon we’ll want to know about mobile-only daily active users.
Here are the other three charts for the numbers Facebook traditionally highlights in its releases:
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform
- networking features, and more