Messaging platform and chatbot maker Pypestream has established a partnership with the Insurance Thought Leadership Thursday. The company will advise Insurance Thought Leadership members on how mobile messaging and chatbots can make customer service and communication better.

Insurance Thought Leadership (ITL) has more than 350 member businesses in the insurance and risk assessment industries, as well as companies like Google and IBM.

Once an editorial operation, today ITL acts as a “bridge between established companies and startups like Pypestream,” said CEO Paul Carroll.

“Because we’ve established ourselves as the home for the best ideas, we can identify the innovators with the most potential. Because we grew out of connections to the established insurance world, we can connect them with the innovations that will help them the most,” Carroll said.

Since launching in December 2015, more than 12,000 businesses have started to use Pypestream to chat with customers or use Pypestream chatbots to automate communication with customers.

Pypestream also announced Thursday that it’s started working with Lynx Services, a company that makes software for auto glass and auto damage insurance companies.

“LYNX Services will use the Pypestream messaging platform and chatbots to automate many of the common requests customers have. The goal is to initiate and complete transactions in a more streamlined and efficient manner, expediting auto glass repairs for customers in real-time,” said Pypestream chief customer officer Donna Peeples.

Pypestream was founded in 2015 and has near 100 employees at offices in New York City, San Francisco, and Johannesburg, South Africa. In February the company closed its third investment round, bringing in about $5 million from private investors.