As part of the deal, Insight’s managing director Jeff Horing will join Bynder’s board.
Based in Amsterdam, Bynder’s technology allows brands to find and use consistent digital content.
“What Salesforce did for sales tech, Bynder can do for brands,” said Horing. “The cloud is allowing marketers to work faster and smarter, freeing up time for creative and strategic initiatives instead of repetitive administrative tasks.”
The startup had raised an undisclosed amount from angel investors, including Dutch VC CNBB Venture Partners.