Multiple Native Video Products Empower Marketers to Deliver High Quality Video Campaigns at Scale
DELRAY BEACH, Fla.–(BUSINESS WIRE)–September 13, 2016–
Bidtellect, the leading Native platform built for marketers, today announced the expansion of its Native video suite to include three distinct video products: Native In-Feed, Native Autoplay Preview and Outstream Video Autoplay. Marketers now have multiple high-performance options for delivering targeted Native video content to consumers across Bidtellect’s ecosystem of premium inventory. Each of these products is designed to align with content in environments that consumers are already engaging with, eliminating the forced experience of non-native formats.
With Bidtellect’s platform, buyers are able to utilize all three formats in one advertising program, and with assistance from Bidtellect performance analytics professionals, managed service and optimization algorithms, can allocate budget based on the highest performing formats for each campaign’s KPI. Bidtellect’s Native Video Suite caters to the expansive needs of marketers, supporting long form video, offering multiple pricing options (CPP and CPM), identifying qualified leads and providing cost efficient video completion rates. All three video formats are both Video Ad Serving Template (VAST) and Video Player-Ad Interface Definition (VPAID) compliant. In addition, this enables publishers to create high-quality video content experiences for their readers across a multitude of formats.
“Bidtellect has quickly become a key strategic partner for us when delivering video content for our clients,” said Sarah North, at Empower MediaMarketing. “Their optimization technology coupled with premium scale always delivers results against our clients’ KPIs. In addition, their world-class account services team consistently helps us identify challenges and create innovative solutions to ensure maximum ROI on every campaign. High-quality video has been a major challenge for the industry, but Bidtellect’s solution has proven to be extremely successful.”
Bidtellect’s Native platform is now the only one that provides marketers with the ability to deliver Native campaigns across all formats and devices. Buyers can create media programs that combine rich media video formats with Native ad units, In-Ad, In-Feed and Recommendation Widget, on desktop, mobile and tablet. This flexibility enables buyers to determine what will resonate best with their audience and execute customized campaigns based on these insights.
“We have invested significant time and resources into developing a market-leading suite of Native video products in response to consumers spending an increasing amount of time with online video content, particularly on their mobile devices,” said Lon Otremba, CEO of Bidtellect. “In the age of ad blocking, it is critical that marketers have the tools to create high-quality Native video experiences that the consumer can control. Bidtellect is an innovator and pioneer in the Native market, and we’re excited to expand marketers’ Native capabilities with the most robust Native video product set available in the marketplace.”
Bidtellect’s comprehensive Native video suite enables marketers to deliver highly targeted campaigns at scale across multiple differentiated formats:
Native In-Feed is ideal for marketers that want to distribute long form content (90 seconds or longer) across the web. The click-to-play format is user initiated and pre-qualifies consumer interest in the content. These are premium In-Feed placements on both desktop and mobile.
Native Autoplay Preview allows users to preview short form content before deciding to engage with the video. Users preview short form content before deciding to engage, and must click to expand the video, enabling marketers to identify audiences who chose to engage with their video.
Outstream Video Autoplay positions video assets within sections of a site where consumers are actively consuming content, enabling marketers to align their message with consumer interest. The video will start playing when it is 50% in view and stop playing when it is 50% out of view, providing cost efficient video completion rates.
Bidtellect is the leading paid content distribution platform providing marketers with one platform to execute native campaigns across all formats and devices including text, imagery and video. Marketers leverage Bidtellect’s proprietary real-time optimization algorithms, first- and third- party data targeting, advanced KPI optimization and a team of industry experts, to drive real results for paid content distribution campaigns and deliver smart advertising. Through both programmatic and direct integrations, Bidtellect’s ecosystem of premium inventory processes over 5 billion native auctions daily across 6.5 million distinctly targetable placements, providing tremendous scale. The company is headquartered in Delray Beach, Florida and was launched in 2013 by the digital media industry’s most successful ad tech pioneers.
Nicole Kapner, 516-343-9134
Sr. Manager, Marketing Communications