FlashStock, a Toronto-based based startup that creates customized marketing material on demand, announced today that it raised $1.5 million for its latest funding round. With brands like Samsung, Mercedes-Benz, and MasterCard on its customer portfolio, the fledgling startup aims to use the capital to double its team from 50 to 100 employees.
FlashStock’s content as a service (CaaS) platform hires independent photographers, videographers, and designers all over the world to create ad campaigns that can better reach audiences across markets and platforms. Employing GIFs, Instagram videos, and 360 photos, FlashStock’s creators have worked with over 200 of the Fortune 500 companies.
“With the social media landscape being more visual-centric than ever before, and an insatiable millennial audience demanding personalized and varied content across multiple fragmented platforms — many brands are struggling to keep up with the visual content race,” said FlashStock CEO Grant Munro.
“FlashStock solves the content burden by helping brands innovate and re-engineer their supply chain for custom visual content to get a consistent stream of high volume, branded custom visual content at scale,” he continued
A group of angel investors, including Vedanta Capital operating partner Bill Campbell and former Anheuser-Busch InBev CMO Chris Burggraeve, participated in the investment.
To date, Flashstock has raised at least $3 million in funds.