Sageview Capital leads investment to extend software-as-a-service offering into ground-breaking predictive analytics

WHITBY, Ontario–(BUSINESS WIRE)–October 19, 2016–

360insights announced a $30-million growth equity financing round led by U.S. private investment firm Sageview Capital with participation from existing shareholders. This financing round will extend 360insights’ lead in helping global brands to maximize their ROI and improve the predictability of their partner marketing and consumer incentive programs.

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Jason Atkins - Founder/CEO (Photo: Mike Peleshok)

Jason Atkins – Founder/CEO (Photo: Mike Peleshok)

360insights provides incentive management software and services to the appliances, electronics and technology, tires, bedding, automotive, telecommunications, flooring, HVAC, and other industries. Widely known, respected, and loved by many of the world’s leading brands for its Channel Success Platform, 360insights will deploy this newest round of capital to further strengthen its market-leading technology platform and pursue new market opportunities in this multi-billion-dollar segment of the business intelligence software industry.

“We want to help our clients make smart, data-driven decisions,” says 360insights founder/CEO, Jason Atkins. “This investment will allow us to accelerate the delivery of our vision to provide the only truly integrated partner marketing and consumer incentive management software platform in the world.”

“Brands need to know what works and what doesn’t, but the answers are locked in a paper prison or across multiple vendors. 360insights has built the only vertically integrated bridge from transactions to insights, by capturing the cleanest, most complete channel data in the industry. We are excited to see clients use insights to take decisive action for competitive advantage using our platform,” Atkins adds.

“360insights is bringing real innovation to the world of partner marketing and consumer incentives management, creating a solid foundation for market expansion and revenue growth,” says Dean Nelson, partner at Sageview Capital. “Sageview identifies and provides growth capital to leading companies with demonstrated success and significant market opportunities. We look forward to partnering with the 360insights team as the company delivers even deeper insights to its impressive and growing roster of customers.”

Dean Nelson has joined the 360insights Board of Directors. As an investment partner, Sageview Capital joins existing 360insights investors OMERs Ventures, Klass Capital, Leaders Fund, and EDC (Export Development Canada).

ABOUT 360insights
360insights is the originator of the Channel Success Platform, the first truly integrated software-as-a-service platform to enable brands to optimize their partner marketing and consumer incentive spend. Based in Whitby, Ontario, the company serves over 100 of the world’s top brands and has expanded to have operations around the USA and UK.

Sageview Capital LP is a private investment firm providing growth capital to small and mid-sized companies in the technology, business services, and financial services sectors. The firm’s investments include Alfresco, Avalara, Crimson Hexagon, Demandbase, EverBank Financial, GoPro, MetricStream, Reflexis, and United Capital, among others. Sageview was founded in 2006 and is led by Ned Gilhuly and Scott Stuart, former partners of Kohlberg Kravis Roberts & Co. (KKR) and Dean Nelson, former head of KKR Capstone. The firm has offices in Greenwich, Connecticut and Palo Alto, California. For more information, visit

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