NEW YORK–(BUSINESS WIRE)–October 26, 2016–
B12, an early stage human-assisted AI company that is leading the movement toward the intersection of how humans and machines work together, today announced the hire of Ethan Dobson as Senior Vice President of Growth and Marketing. Dobson will be responsible for overall revenue growth, marketing, and ensuring that B12 is a dominant player in what will be a $70B industry by 2020.
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As Senior Vice President of Growth and Marketing, Ethan Dobson will be responsible for overall revenue growth and marketing at B12. (Photo: Business Wire)
Dobson brings more than 10 years of growth and marketing experience in the B2B SaaS (software as a service) space. His primary focus has been on understanding challenges and capitalizing on opportunities that are unique to high-growth SaaS businesses, such as growing and retaining revenue, and ensuring scalability through various phases of growth.
“On behalf of the entire B12 family, I want to congratulate and welcome Ethan to the team. His experience driving growth and building businesses in the B2B space will have a big impact on our ability to scale and further our ambitions as a market leader in human-assisted AI,” said Nitesh Banta, CEO of B12.
Most recently Dobson served on the executive team at SinglePlatform, a division of Constant Contact, which was acquired earlier this year for approximately $1.1B. During his tenure, he played a key role in the company’s tremendous growth story and held overall responsibility for marketing, customer success, and strategic partnerships. Dobson holds a bachelor’s in Marketing and master’s in Information Technology from Rensselaer Polytechnic Institute.
“The opportunity in the human-assisted AI space is an incredible one and I’m thrilled to have joined the best team in the business to make it happen,” said Dobson. “We’re not just in pursuit of a viable business opportunity, we are dedicated to changing the future of work and improving lives around the world – that’s about as exciting as it gets.”
B12’s first product uses human assisted AI to build and design websites in a completely new way. Through smart uses of automation in areas like algorithmic design and the right combination of highly skilled creative experts – art directors, designers and more – B12 is able to streamline the entire website design process, allowing customers to benefit from a high touch experience and a self-optimizing, intelligent website at unprecedented speeds and prices.