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Tailwind today expanded its portfolio of social media marketing offerings with the launch of an Instagram toolkit that allows brands to bulk schedule posts on the popular photo-sharing service and to glean analytics from them, as well.
“Our mission is to make world-class marketing easy for everyone,” company chief executive Daniel Maloney said in a statement. “When we heard such overwhelming demand from our members for more effective and affordable Instagram marketing tools, it became clear we had a big opportunity to help.”
Tailwind for Instagram builds upon the existing scheduling tool, but it also includes analytics and provides push notifications that alert users when it’s time to publish something to Instagram. Because of existing terms of service, there’s currently no way to automate this process.
Brands can either use Tailwind’s service or a Chrome, Firefox, or Safari browser plugin to instantly repost images to Instagram from any page, while maintaining proper attribution. Based on internal testing, Tailwind claimed that its Instagram toolkit is “60 percent faster than the scheduling process that many marketers use today, involving emailing images to themselves and downloading them on their phone.”
The company is targeting businesses of all sizes with an array of pricing models. For bloggers and small to medium-sized businesses, Tailwind for Instagram costs $10 per month if billed annually or $15 if done monthly. There’s custom pricing for enterprise customers, depending on whether there’s a need for additional features, such as hashtag monitoring, community management, influencer identification, and advanced analytics.
Launched in 2013, Tailwind seeks to make marketing easy for anyone. It was founded by former Googler Danny Maloney and Bank of America’s Alex Topiler, with a focus on visual platforms Pinterest and Instagram. To date, it has more than 100,000 brands using its products, spanning retail, consumer products, food and beverage, hospitality, travel, health and fitness, beauty, fashion, and digital publishing.
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