How did Birchbox become more than just another subscription fad? And how do you apply those lessons to your own subscription models — beyond box subscriptions to all kinds of subscription models? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz.
Customers really, really like subscriptions. How can you tell? Because some entrepreneurs have made it very, very rich.
SaaS companies offering monthly or yearly service subscriptions, like Dropbox and Salesforce, are chalking up billions of dollars in revenue. Dollar Shave Club, the “shiny new razor every month” subscription, was snatched up by Unilever for $1 billion. Birchbox, the beauty subscription box that launched the whole “stuff in a box” craze, ground competitors offering similar beauty subscription boxes into dust, and garnered over a million subscribers.
The attraction for both customers and businesses? The autopilot, monthy-by-month simplicity. Customers get exactly what they need, when they need it, every month without fail. And companies get revenue consistency, which not only makes it easy for you to calculate LTV and inventory, but is the most powerful factor when it comes to your company’s valuation
Which by the way, says entrepreneur John Warrillow, could be up to eight times the value of a similar business without that same tick-tock revenue stream.
So what does it take for your subscription-based business to rack up this kind of revenue, that number of subscribers, and some major valuation? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz, get your questions answered, and walk away with an actionable strategy.
Don’t miss out!
- How the best subscription box companies tweaked their model to make it big
- Best practices to every subscription-based business
- Pitfalls and challenges to avoid in subscription management
- How billing and payment innovations will impact you in the next five years
- Stewart Rogers, Director of Marketing Technology, VentureBeat
- Wendy Schuchart, Moderator, VentureBeat
Guest speakers to be announced shortly.