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Without the glitz and glam of an unnecessary keynote from Tim Cook and friends, Apple unveiled a handful of new and updated products today: a red — yes red — iPhone 7 and 7 Plus in partnership with (RED); a refreshed, cheaper 9.7-inch iPad; and an iPhone SE with more storage.

Apple’s new, super-vibrant red iPhone (like the company’s pre-existing red iPod Touch) starts at $749 — $100 more than the starting price for the jet black, matte black, silver, gold, and rose gold (pink) iPhone 7’s, because there’s no 64GB storage option. The device goes on sale starting March 24.


The new iPad, however, starts at $329, replacing the costlier $399 iPad Air 2, and features an upgraded A9 system-on-chip and a brighter display. It also drops “Air” from its name. Like the new iPhone color, Apple’s refreshed 9.7-inch iPad goes on sale March 24.


As for the iPhone SE, there isn’t anything new here but storage. The device still costs $399, but it now offers a minimum capacity of 32GB, killing the default 16GB option (thank god). The refreshed iPhone SE arrives, you guessed it, this Friday.

This isn’t a knock-out product launch day for Apple. Really, it’s the opposite, fueling further suspicion that Apple’s next iPhone update will be a big one.


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