This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds.

In the news, we find out how Tune is helping to end mobile ad fraud, discuss the latest in the Snapchat roller coaster (spoiler: it may have turned a corner), and discuss the good/evil impact of AI.

[iframe width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/334988504&color=ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false"][/iframe]

By listening to this episode of VB Engage, you will hear:

    • Cathy Hackl
    Next week on episode 62, we have the first of our Unbounce CTA Conference interviews, kicking off with Unbounce's cofounder, Oli Gardner. We had this interview live on stage in front of 1,200 mobile advertising strategists and marketers. You're going to want to Tune into that. Oh, wait: Wrong conference.

    If you missed last week's episode, we talked to the amazing Gary J. Nix about all things social, branding, and being authentic -- something every company needs to focus on if it's going to succeed.

    As always, thanks for tuning into VB Engage. Please review it and rate it on your favorite podcast platform. Next week, Stewart and Travis will not be in the same city again, so we're back to some level of normality.