Karmaloop.com Founder Creates Site Combining Merchandising, Story-Telling and Discovery

Company Positioned to be the Next Global E-Commerce Powerhouse


Wanderset.com, a premier e-commerce destination for the global, eclectic tastemaker, today launched a revolutionary men’s fashion site focused on telling the stories of and sourcing the next generation of designers and cultural creatives. Started and led by Greg Selkoe, founder of Karmaloop.com, with financial backing from Flybridge Capital Partners, Twin Focus, Fabulous Brands, CrashFund and The Al Adawi Fund, Wanderset is poised to capitalize on the rapidly changing nature of e-commerce and the explosive growth in online apparel sales through its experiential shopping experience.

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Wanderset.com (Graphic: Business Wire)

Wanderset.com (Graphic: Business Wire)

Wanderset features 70+ hard-to-get fashion brands merchandised by key cultural influencers. A sample of Wanderset’s inaugural brands (live and signed-on) includes: Alps & Meters, Android Homme, Anwar Carrots, Comme des Garçons, Days Off, Dead Studios, Del Toro Shoes, En Noir, Gucci’s “Gucci Ghost” Collection, IISE, Lacoste, Logan Real, Mr. Completely, Naadam, NIGHT : SHIFT, Pleasures, Puma, RCNSTRCT Studio, Surf Is Dead, Tango Hotel, York Athletics and Youth Machine.

“The explosion of social media and the impact cultural influencers wield on consumer buying decisions have set in motion a paradigm shift in how people want to browse and shop digitally,” said Greg Selkoe, Founder and CEO. “Cultural influencers have tremendous sway on people’s buying behavior. Wanderset has painstakingly sought out the true tastemakers behind today’s brands and fashion trends to breathe new life into online shopping.”

Some influencers aka “Set Members” included in the launch (live and signed-on): Visual artist and Olympic snowboarder, Trevor Andrew aka Gucci Ghost, who will be featuring his massively successful collaborative collection with Gucci; Cash Warren, entrepreneur, co-founder of The Honest Company, featuring his brand, Pair of Thieves; celebrity stylist, Andrew Weitz, named to GQ’s Top 10 best dressed in the world (2017); NBA player, Mike Conley; Ariel G. – stylist to J Balvin and Daddy Yankee, whose “Despacito” was the most watched video in history (over 3 billion+ views), producer, DVLP, sneaker connoisseur, “Sneaker” Steve Patino, rising artist, DJ Five, and LA’s Power 106 FM radio personality, Eric Dlux.

The Wanderset.com Shopping Experience
Wanderset harnesses the power of cultural creatives and influencers, folds in superior product and exclusive brands, and brings it all together in a retail experience that inspires customers to wander, discover and buy products they love.

Wanderset gives its Set Members their own page on the platform, called a “Set Page,” where they can merchandise and sell their personal consumer brand along with favorite pieces they select from Wanderset’s eclectic roster of brands.

Customers can shop Set Pages and brand pages in two ways: (1) a traditional e-commerce format (“Product View”); and (2) a format featuring shoppable lifestyle imagery and creative assets provided by brands and Set Members (“Lifestyle View”).

Lifestyle View gives brands and influencers the option of long-form, image based narrative – anything from pictures of Set Members or other high profile individuals wearing product, to a complete editorial story – and shares a deeper, qualitative connection with customers, allowing them to discover the product that truly speaks to them.

About Wanderset
Based in Los Angeles, CA and Boston, MA, Wanderset is a men’s apparel, accessories and footwear e-commerce site featuring 70+ brands, merchandising by cultural influencers and original content.

The company is led by Greg Selkoe, Founder and CEO, founder of Karmaloop.com, Wil Eddins, Director of Business Development, co-owner of Institution18b Las Vegas, Matthew I. Growney, Head of Brands, co-founder of Fabulous Brands and a senior advisor to PUMA / Kering Brands, Dina Selkoe, Creative Director, former creative director of Karmaloop.com, and Ben Sack, CTO, co-founder (with Wayne Chang) at BTG, partner at Apidae (acquired by Ingersoll Rand/TRANE) and owner / chief engineer of PushBuild.

Dina Selkoe, 617-304-4854
Flybridge Capital Partners
Kate Castle, 617-307-9280