A few weeks ago, as the iPhone 8 was about to go on sale, I wondered if we had seen the last of the Apple Store line ritual. LOL, nope! Today, as the iPhone X goes on sale, fans around the world have been waiting in long lines to be among the first to get their hands on the new gadget.

Online orders started one week ago, and wait times stretched up to six weeks. But during an earnings call yesterday, Apple forecast record revenue for this current holiday quarter, thanks to “off the charts” demand for the iPhone X.

Check out these photos from the first frenzied day of selling:

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In Madrid:


Palo Alto:





Yeah, it’s Apple’s world today.